Jägermeister

It was Wilhelm Mast's son, Curt, who, after inheriting the family business, dedicated to the production of vinegar and the sale of wine, completely changed the management more than 80 years ago.

It took a few years until he managed to perfect the Jägermeister recipe, made with 56 natural botanical ingredients, flowers, roots and fruits. In our opinion, the wait was well worth it. More than 80 years ago, the time finally came: The herbal liqueur Jägermeister was launched on the German market.

The striking logo refers to the legend of Saint Hubert. Huberto, who began as a wild and ruthless hunter, found one day in the forest a powerful deer with a radiant cross between its antlers.